Hi, My name is Erin!

I currently head a team that translates the latest science, engineering and scholarship into integrated storytelling for the University of Maine.

I have worked as a member and leader of creative teams for more than 15 years. I specialize in translating complex initiatives and technical information into goal-aligned, multichannel content for mission-driven organizations. My experience includes:

• Aligning campaign and content strategy with goals.
• Translating research into audience-centered multichannel content.
• Driving earned media strategy and reputation management.
• Leading and mentoring cross-functional creative teams in across matrixed organizations.
• Executive communications and high-stakes messaging.
• Leading digital transformation and brand unification efforts.
• Facilitating stakeholder engagement and consensus-building for high visibility initiatives.

• LinkedIn